What is SEO?
Search Engine Optimisation (SEO) can be intimidating. We all know that it’s a requirement for boosting online visibility. But doing it can downright baffling. Even the savviest SEO experts disagree on what specific factors (and how heavily each is weighted) search engines use to rank your site. However, this doesn’t change the fact that this is a necessary component for any successful website.
Essentially, SEO means optimising your website in very specific ways. This results in a higher ranking on search engines during natural searches. A natural search, also known as an organic search, is when a user types a string of keywords together in a search bar. The results are then sorted by relevancy to the search terms. In 2015, SEO websites saw a 19.8% increase in traffic compared to a 9% growth in traffic from paid ads¹. What does this mean for your company? This is non-negotiable for ecommerce businesses!
How to Rank Higher
There are a number of factors that influence ranking on search engines. Because Google commands 65% of web traffic, most websites want to target their SEO toward that particular algorithm². Use of keywords in domain names, titles, and headings are important as are their frequency within your content on webpages. Other factors include the consistency of website updates, availability in both desktop and mobile devices, and the quality of both internal and external links connected to your site. Finally, most SEO experts agree that there is one SEO factor that reigns supreme amongst them all: content. Therefore, providing useful, relevant content to your customers, on a regular basis, has the biggest influence on ranking within search engines.
Content, Content, Content…
Providing useful and relevant content is no easy task. At minimum your website should be providing fresh content to your readers on a weekly basis. Your site is ranked by web crawlers, who place a high value on recently posted long form content that is aligned with, or variable to, your website keywords. Most businesses do not have the experience, let alone the time, to publish content on a regular basis for SEO purposes. At MK SEO we do have the time and experience to dedicate to customised content creation for your site.
Most of all, there is a reason why Google elects to use these particular factors in their Algorithm. Nefarious website creators in the past set out to deceive existing formulas by “tricking” web crawlers into believing their website was ideal for users to visit and therefore rank them higher. This resulted in frustrated consumers and search engines. One such technique was using unrelated keywords as meta tags. Users believed they were going to view a dinner menu for a nearby restaurant. Instead they found themselves scrolling through a site for a landscape business! These “black hat” (read: bad) SEO techniques forced search engines to update algorithms regularly to ensure positive user experiences.
Every year Google adjusts their search algorithm 500-600 times³. This certainly keeps us “white hat” (read=good) SEO pros on our toes. We provide authentic, original content regularly for your website boosting both your ranking and traffic.
Let Us Help
Brands who are not using content as an SEO technique are missing out on a tremendous source of qualified traffic from high ranking search results.
Let us transform your existing website with rich, optimised content for the low price of £199 per month. Trust the experts at MK SEO. We provide white glove service with white hat techniques.
¹ Hasty, Herndon. "Natural Search’s Growth Explosion, and What It Means for SEO in 2015." Search Engine Watch. March 12, 2015. Accessed August 10, 2016. https://searchenginewatch.com/sew/how- to/2399255/natural-search-s-growth-explosion-and-what-it-means-for-seo-in-2015.
² Patel, Neil. "The Ultimate Google Algorithm Cheat Sheet." Neil Patel. February 17, 2015. Accessed August 10, 2016. http://neilpatel.com/2015/02/17/the-ultimate-google-algorithm-cheat-sheet/.
³ "Google Algorithm Change History." - Moz. Accessed August 10, 2016. https://moz.com/google- algorithm-change#2015.