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How to Use Google Adwords to Maximise Your Marketing ROI

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Have you considered advertising your business on-line? If the answer is no, then why not? There are now more options than ever before when it comes to promoting your business on the web. Whether it is through Facebook, Twitter or Google PPC, there are many quick and cost-effective ways of getting your message out to the people that matter most - your customers.

For those of you who may be new to the on-line marketing world, here is a brief introduction into how Google PPC Ads work and how they can be cost effective for your business…

What is a PPC Ad?

PPC stands for pay per click. That means you (the marketer) only pay Google when someone physically clicks through one of your ads and onto your site. The main benefit of this is that it makes it fairly easy to track the results of your marketing campaign, and allows you to see how cost effective your current strategies are. Google’s impressive tracking tools even let you view how many sales you have generated as a direct result of their ads making it easier to determine if your money is being well spent.

Another major benefit of PPC ads is that it allows you to set your own prices and that it’s up to you how much you want to spend on your campaign each day. Whilst this is a very useful tool, you should bear in mind that you are competing with other companies who maybe bidding on the same search terms as you, and that may have a bigger budget. Companies who are able to spend a lot of money on ads are likely to see faster results which makes it all the more important that you do your research and really strategize before using Google Adwords.

Why do I need to be seen on Google?

Google is the largest and most important search engine in the world. It is estimated that there are 1.17 billion users of Google worldwide. That’s a massive potential market for your business right there. To achieve a high website ranking organically on Google takes a massive amount of hard work. The only way to achieve it is by the creating of vast amounts of backlinks to your site through online articles, blogs, social media sites etc and even then there are no guarantees you will make the first page. By using Google PPC Ads you can speed up the process dramatically and make sure your business is seen by the people that matter. Ads can usually be seen at the very top of the first page on Google before the rest of the search results, or on the right hand side of the page in the top corner. Google also offer one the most targeted ad systems available so you can narrow your audience down by location, age and gender to great effect.

Google, Online Marketing,

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