Google Adwords

Google Adwords is an online
advertising arena that allows
businesses to place pay-per-click
adverts within Google search
results

What is it?

Google Adwords is an online advertising arena that allows businesses to place adverts within Google search results.

This is a Pay Per Click platform which means that you only get charged when someone actually clicks on your advert.

Why not read our article on why you should be advertising with Google Adwords!

Keyword Driven

Google Adwords campaigns are driven by keyword search terms you think people interested in your business are likely to type when searching Google. For example if you’re a shop selling camping equipment, your search terms may include things like “pop up tents”, “outdoor clothing” or “best priced camping equipment” etc. If you’re targeting local people this would also be included in your search terms. i.e. “camping equipment yorkshire”.

How We Can Help

As you can imagine it takes a great deal of time and research to find the best keywords relating to your brand or product. We have a massive amount of experience in this area and have helped many businesses successfully optimise their Google Adwords campaign results. Below is a list of things we can help you with when it comes to getting the most out of your Google Ads:

Keyword research into your business – We understand that many businesses just don’t have the time to test keywords and see what works and what doesn’t. Our methods are tried and tested and ensure the right people for your business are able to find your ad.

A/B testing – To get the best results from your Google PPC campaign it’s advised to use split testing methods to gauge what works and what doesn’t. Perhaps you want to see if increasing your bid on a particular keyword can have an effect, or maybe you’d like to try out a new keyword you’re not sure on. We constantly run A/B testing on all of your ads to make sure you get the most out of your campaign.

Conversion tracking – One of the key elements to a successful PPC campaign is how well you analyse your data results. By using proven conversion tracking techniques we can determine how your customers react after they have clicked on your ads and whether your ads are directly leading to sales.

Google Certified

Our Google certified consultants are able to analyse your target market and set up your Google Adwords campaigns for you.

With typical agency rates in the region of £85 + VAT per hour, our £199 per month service will allow you to spend more on getting traffic to your website, rather than on fees to an expensive agency to manage it.

Google Adwords is constantly evolving, this year alone we’ve seen changes to how results are displayed on two separate occasions. Let us worry about keeping on top of Google updates and applying our expertise to your account. Each time this happens we're on hand to rework and maximise your campaigns.

Why Choose MK SEO for Your Adwords Management?

Here are some of the features of our £199 per month management service and the benefits of using MK SEO:-

It’s always £199, rather than a fixed percentage of your spend. We want to decrease your Adwords costs in order to save you money – not inflate your costs in order to increase our monthly revenue!

We spend QUALITY time on your campaign each month. We spend a day on your campaign each month – sometimes more depending on what has been planned. Our time is spread out over the month to ensure that we react to any issues, or indeed opportunities, quickly.

Monthly reports that are easy to understand and ROI focused.

Fancy a lower Cost per Click? Let us improve your Google Adwords quality score. Google wants your campaign to be relevant and beneficial for the customer; it therefore grades each campaign with a quality score out of 10. The higher the score, the lower the Cost Per Click.

We can help you budget – you know exactly what we are going to charge each month.

Want to try it but need some help getting started?

That’s where we come in. We understand how busy you are with day-to-day operations, so let us set you up for success on Google Adwords. For a limited time, MK SEO are offering a cut-price management service for PPC campaigns for only £199 per month!